In today’s world, marketing campaigns are increasingly more sophisticated and complex. They typically cross the boundaries of multiple channels and multiple media (print, email, web, phone calls, text messages etc.), and span over multiple phases (e.g. test A/B marketing campaigns, promotional postcards, follow-up email or postcards, personalized web pages etc.). This complexity can sometimes make it idifficult to understand campaign results, whether you are a marketing executive, a marketing service provider or a print service provider.
The need to understand campaign results is a top priority for marketers, who are expected to constantly track, analyze and refine in order to improve their campaign’s performance. Marketers, and the service providers that support them, must be able to establish an ongoing dialogue that is relevant and continuously refined with their target audience.
At CMD Services, we have the Business Intelligence and Reporting technology that can support your on-going marketing implementation, refine conversations and be significantly more effective. Our dashboard analytic, powered by ZeeZor, is a web-based and mobile application that will empower you to access over the Internet or your company’s intranet:
- a powerful reporting tool that integrates results into high-quality, meaningful data,
- real-time data feeds used for tracking and reporting, while the campaign is still active,
- the ability to to refine the campaign’s relevancy and improve its performance based on data gleaned from the system.
Marketers need to constantly justify marketing expenses, so campaign results must be defined in terms of identifiable ROI. Justifying marketing expenses requires a solution that turns the art of marketing into science, enabling you to accurately track, monitor, analyze and measure campaign results.