CMD Services

Analytics

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Strategic Marketing Header Image

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Business Intelligence Header

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Production Capabilities

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ANALYTICS & REPORTING

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In today’s world, marketing campaigns are increasingly more sophisticated and complex. They typically cross the boundaries of multiple channels and multiple media (print, email, web, phone calls, text messages etc.), and span over multiple phases (e.g. test A/B marketing campaigns, promotional postcards, follow-up email or postcards, personalized web pages etc.). This complexity can sometimes make it idifficult to understand campaign results, whether you are a marketing executive, a marketing service provider or a print service provider.

The need to understand campaign results is a top priority for marketers, who are expected to constantly track, analyze and refine in order to improve their campaign’s performance. Marketers, and the service providers that support them, must be able to establish an ongoing dialogue that is relevant and continuously refined with their target audience.

At CMD Services, we have the Business Intelligence and Reporting technology that can support your on-going marketing implementation, refine conversations and be significantly more effective. Our dashboard analytic, powered by ZeeZor, is a web-based and mobile application that will empower you to access over the Internet or your company’s intranet:

a powerful reporting tool that integrates results into high-quality, meaningful data,
real-time data feeds used for tracking and reporting, while the campaign is still active,
the ability to to refine the campaign’s relevancy and improve its performance based on data gleaned from the system.

Marketers need to constantly justify marketing expenses, so campaign results must be defined in terms of identifiable ROI. Justifying marketing expenses requires a solution that turns the art of marketing into science, enabling you to accurately track, monitor, analyze and measure campaign results.

PRODUCTION CAPABILITIES

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Our world class facilities house administrative, IT, production and distribution services all under one roof. You don’t have to outsource all your services to separate company – Finally, a company combining strategy, business intelligence and production all-in-one

Creative design and web development
Project and account management
Printing and production

Black and white digital printing
Full color digital printing
Offset printing

Direct Mail
Order fulfillment
Warehousing and logistics

Our 25+ years working with Fortune 500 companies, ISO9001 QMS certification, and responsive customer service clearly demonstrate our commitment to quality and standards for our clients on every project and campaign. Please contact us to find out how we can integrate your data to marketing strategy and production.

BUSINESS INTELLIGENCE

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The key to making informed decisions is having the right data in the right place at the right time. Everyone from corporate executives to line managers to small business owners rely on business intelligence and reporting tools to deliver timely, accurate, and relevant data for both strategic as well as operational decisions. CMD’s business intelligence technology, powered by ZeeZor, empowers business owners, operators, and managers with innovative real time business management and reporting tools.

Transform raw data into relevant facts and present Key Performance Indicators (KPIs) in a contextual format
Access, Assess, and Track real time sales, labor, product mix, performance, and much more
Side-by-side comparison reporting for multiple locations with real time information accessed by smart phone, tablet or desktop devices
Use your data to drive automated cross media marketing campaigns

Please contact us and we’ll show you business intelligence applications which will move-the-needle – guaranteed!

STRATEGIC MARKETING

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We design and deploy marketing strategies and campaigns utilizing a comprehensive set of marketing assets including direct mail, email, video mail, mobile messaging and social media. We’re the innovator in building business intelligence applications for driving automated and integrated cross media campaigns. We provide our customers with complete control of their marketing campaigns and support multi-national corporations, franchises, and vertical markets.

Our goals are to:

Gain synergy with your marketing strategies, data, product/service management, and communication activities
Ensure consistency in messaging and branding through all communication efforts
Integrate relationships through social and personalized marketing with one-to-one customer conversations

To take advantage of the most creative strategic marketing ideas in the business, please contact us to schedule an introductory brainstorming session with your team.